Rowena is a graphic apparel and accessories brand designed for the geographical regions and biomes of Oregon. With three collections, Forest, Coastal and Desert, Rowena celebrates the more nuanced parts of the state, capturing a unique sense of place for each of the collections through illustration, typography, and color. As well as being presented as an online store, Rowena launched as a curated showcase with campaign posters and vinyl decals of the logo and brand mission.
Building a Brand
Every aspect of brand identity was considered for Rowena, from logo design to copywriting. The pitch deck, which can be viewed by clicking below, outlines marketplace application, brand guidelines and more.
