NIKE Forward Animation

In the Summer of 2022, Nike collaborated with INDUSTRY creative consultancy to create a “How to Care” instructional illustration for their new sustainably-made products. As a member of the team working on this project as an illustrator and designer, I was tasked with illustrating the instructional graphics to be presented at the Nike Forward Webinar. While the illustrations were initially supposed to be still images presented alongside instructional copy, I suggested creating moving GIFs instead to create some visual interest. What ensued was a collaborative effort between multiple departments at INDUSTRY to create an animated reel to showcase the Nike Forward “How to Care” instructions in a fun, dynamic way.